EVE WASN'T CURSED
If you're a "good" Christian, like I know you are, then I know you've heard all about the curses God handed out in the bible to the serpent, Eve and Adam, after they sinned. Only thing is, part of that is a lie! There, I said it, it's a lie and because you know I have to keep my girls empowered with the truth, I wanted to deal with this particular lie for once and for all.
Interesting that even in the retelling of the story about the great deception, the devil is still deceiving! For 44 years, every time I heard anyone preach from the book of Genesis concerning the great fall of Adam and Eve, they said God cursed Eve, but, He actually didn't. Now here is where I need you to go get your bibles and read along with me so nobody can say I just made this stuff up.
In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’
1 – START WITH PREPARING A WEBSITE STRATEGY
Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:
2 – SET A CLEAR PAGE HIERARCHY
After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.
Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!
3 – KEEP IT (SO SO) SIMPLE
Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.
So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.
Be pragmatic in your color selection and fortify the use of white space within your small business website design.
"This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.
4 – MAINTAIN WELL-DEFINED CALLS TO ACTION
As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.
Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.
5 – MAKE YOUR DESIGN RESPONSIVE
Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile.
Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.
THE FINALE: LAST TIDBITS ON SMALL BUSINESS WEBSITE TIPS
So there you have it… I hope this article empowered you, because that's just what I do! Now go tell someone else. Better yet, share this blog post on all your social media!
Deborah Warren is the founder and co-host of Sistah Girlz Chat. When she’s not serving her clients, she is getting social with family and friends and perfecting her golf game. She calls Thomasville, Georgia home.
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